The founders Adi and Carmelle have collectively served whānau, hapū and iwi, for +70 years. Our deep connections with many tribal leaders, including the kaitiaki of Pounamu: Kai Tahu, inform our designs, and company values. Alignment with Te Ao Māori is just part of how we operate.

SIC's designer draws from her Māori (Ngāti Tūwharetoa), Niuean, Hawaiian, and Pakistani whakapapa and wairuatanga.

Carmelle and Adi (siStars) got inspired to start SIC, over an armful of semi-precious jewels that Carmelle had sourced from markets of Dubai, whilst living in the United Arab Emirates (2009-2011).